While a photograph of you relaxing by the beach is great for your social media profile, it probably will not have the same impact in a professional scenario. It might even do the opposite and be detrimental to your professional reputation. While business headshots may seem like an unnecessary expense, this investment could lead to plenty of returns.
First Impressions Count: A photograph puts a face to a name or to a company. It is the first contact that a customer has with you and your company. This is why a cropped photograph of you from a wedding or a day out will not cut it. To put forward the idea that you take your work seriously, professional corporate portraits make an impact.
Photograph your Best Side: When you invest in a professional photographer, you are not just paying them for being able to use a fancy camera. These photographers employ a dozen tricks to ensure that, subtly, you are sending out all the right signals to potential customers. By using the right lighting, colours and angles, they are able to present you as being approachable without compromising on the professionalism in the photograph.
A Contemporary Take on Professional Head Shots: While classic photographs are still in use, your photographer will also be aware on how to tweak your photographs to suit your profile. For instance, while a classic photograph would work fine for an accounting job, something in wedding planning or pet care allows for a different approach. A setting that you are friendly, easy to get along with and yet, professional will go a long way in making a good first impression in these fields.
The Face of your Company: Increasingly, companies have been putting up photographs of their team. This is because people connect better with people than they do with companies. Now, these photographs become the first impression your company makes on a potential customer. In order to make this a good one, it is better to err on the side of professionalism.
Choosing a professionally taken photograph could be that small factor that tips the scales in your favour. They propagate seriousness toward work and suggest efficiency. These are similar to the practice of choosing professional email addresses – no one takes those you created in high-school seriously. Professionals quickly identify your strengths and depict them in your business portraits.