Are you looking to get the best out of your company’s public relations endeavours? Well then, one of the most critical decisions you’ll have to take is of hiring the right PR photographer.
So, how do you make sure the professional you hire is the perfect candidate for the job? Read on to know 4 tips of choosing the best photographer for your company’s PR.
1. Consider the level of expertise
While your uncle George, for example, with a digital camera might just about get the job done, an experienced professional will ace it. Enquire how long the individual has been in this field.
Also, don’t just look for general experience in photography. Instead, look to hire a photographer who has worked in the specific domain that your company’s services fall under.
2. Ask for a portfolio
PR photography entails the requirement of a wide variety of skill sets.
A portfolio is a great way to get an idea of the photographer’s quality and understand his/her strengths. Do you have a specific requirement for your company’s PR event? Go through their portfolio and analyse if they can fulfil your needs.
3. Take note of creativity & problem solving skills
Quick thinking and creativity are must-have traits for event photography.
During the face-to-face interview, you could throw at them some challenging situations and use their answers to gauge their creativity. For instance, ask them how they would deal with an outdoor shoot in the event of bad weather without necessarily postponing it. Ask for new and creative ways to highlight the strength of your services.
4. Conduct a mock shoot
If you have the time and resources for it, there is nothing quite like conducting a mock shoot to determine the perfect photographer for your company. This will give you a holistic picture of how efficient the professional is.
An exercise like this will also illustrate if the applicant is good with people – an often overlooked quality in photographers. It is vitally important for an event photographer to be comfortable interacting with people to get the best out of them.
So, be it an important event of your company or just a series of top shots to go on the website, having the ideal photographer for the job is very important.
Creating and maintaining a positive image of your company is going to be pivotal to its success. The shaping of a good impression requires a good story and a good story requires great pictures!