3 Questions to Ask Before You Hire a Photographer to Advertise Your Brand

For many people, an advertisement of your product or service is the first interaction they have with your brand. Now, you may have an excellent product but if it is not portrayed in the right manner, your advertisement may not have the impact you intended. Thus, it is important to work with a professional advertising photographer who is aligned with your vision. Hiring a good photographer is not easy and there are many factors that need to be taken into consideration such as your budget, the availability of the photographer etc. Here are three questions that can help simplify your dilemma.


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Pictures That Tell a Story: PR Photography and Its Quirks

Photography is an art and every PR photographer who’s worth her or his salt knows what goes behind getting that perfect image. It takes an experienced set of hands to develop striking images that make a difference to your business or brand. Although it is a cliché that a single picture tells a thousand words, it couldn’t be any truer in the case of PR photography. Outstanding PR photography has a huge influence on the way your existing and prospective customers and everyone else in the world perceives your business, products or brand.

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Five Reasons Corporate Videos Fail To Make an Impact

Corporate videos are a great way to connect with a large audience, they allow you to explain your core strengths, the foundation of your corporation or even a new development. Besides helping you stand out from the crowd, a corporate video is also great for SEO benefits. However, any old video just won’t do, and there are several reasons why a video can miss the mark

  1. A Poor Concept

The concept is a large part of why a video would stand out and it could be the reason for failure as well. Not only should your concept be fresh and innovative but also realistically executable. If you cannot conceive a way of showcasing the concept well, you should probably brainstorm some more. If the concept of your video is too similar to that of another company’s, it could lead to comparisons that end badly. While other campaigns can serve as inspiration, focus on how to make it different.

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Four Reasons to Invest in Corporate Headshots

While a photograph of you relaxing by the beach is great for your social media profile, it probably will not have the same impact in a professional scenario. It might even do the opposite and be detrimental to your professional reputation. While business headshots may seem like an unnecessary expense, this investment could lead to plenty of returns.

First Impressions Count: A photograph puts a face to a name or to a company. It is the first contact that a customer has with you and your company. This is why a cropped photograph of you from a wedding or a day out will not cut it. To put forward the idea that you take your work seriously, professional corporate portraits make an impact.

Photograph your Best Side: When you invest in a professional photographer, you are not just paying them for being able to use a fancy camera. These photographers employ a dozen tricks to ensure that, subtly, you are sending out all the right signals to potential customers.  By using the right lighting, colours and angles, they are able to present you as being approachable without compromising on the professionalism in the photograph.

A Contemporary Take on Professional Head Shots: While classic photographs are still in use, your photographer will also be aware on how to tweak your photographs to suit your profile. For instance, while a classic photograph would work fine for an accounting job, something in wedding planning or pet care allows for a different approach. A setting that you are friendly, easy to get along with and yet, professional will go a long way in making a good first impression in these fields.

The Face of your Company: Increasingly, companies have been putting up photographs of their team. This is because people connect better with people than they do with companies. Now, these photographs become the first impression your company makes on a potential customer. In order to make this a good one, it is better to err on the side of professionalism.

Choosing a professionally taken photograph could be that small factor that tips the scales in your favour. They propagate seriousness toward work and suggest efficiency. These are similar to the practice of choosing professional email addresses – no one takes those you created in high-school seriously. Professionals quickly identify your strengths and depict them in your business portraits.

Corporate videos: for your company’s brand image and success

Why? You may think! Videos have high recall value because it conveys a message through a storyline or a narrative. Companies usually take the help of corporate video production companies to create high-quality videos, impactful videos that achieve client objectives.

There are various kinds of corporate videos a company can choose to communicate its message:

• Business Profile: It is the summary of a company, its vision, values, products and brand image. Companies use this medium to tell their audience their products/benefits, explain work culture, and talk about their future innovation. Usually around two to three minutes, the video needs to catch the attention of the audience and bring-out the best the company has to offer.

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How to choose a good corporate photography services for your company?

Good photographs tell a story, and you should be choosing someone who can tell your story well. A good way to start is to evaluate what the photographer has done previously. Have a look at their website, clients and profile, to get an idea of their work and explore how you want your album to be. A good idea is also to choose a company that has experience in the type of services desired.

A company should look for following qualities while choosing a corporate photography company:

• Must possess technical know-how about different cameras, lenses, photo chemical and digital processes

• Have good knowledge of visual compositions and angles.

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Corporate Portraits and Business Promotion

Corporate portraits are an essential part of business promotion and recognition. The company website needs to have the photographs of its business heads so that people know who they are dealing with. A good corporate picture has a significant role instilling a sense of reassurance and attracting business. However, corporate portrait is not every photographer’s forte. It calls for professionals who know how to make a difference.

There are professional companies who do this for you. Hiring an experienced corporate headshot photographer in your area is important when you present yourselves as the representative of your business concern. These portraits are used for social media, business reports, company brochures and catalogues, websites, newspapers and so on.

Nowadays there are different types of business portraits. One has the option to be photographed individually or in a group. It is a like a photo session. The location can be decided depending on what you like and the kind of background would augment your portrait. These photos can be taken outdoors or indoors and even in places of your choice where you feel comfortable and think will be best suited. In earlier times and actually even sometimes now these headshots are taken in studios. However, taking it elsewhere such as outside or near the office surroundings is becoming more popular as it helps people connect better.

A lot depends on budget too. In times of crunch when almost every company wants to cut costs, yet not compromise on their marketing and publicity strategies, a good way to do it is to go ahead with corporate headshots in business promotional. These are small images more suited for a mug or a small portrait. As the name suggests, it focuses on the face and shows the person’s head and shoulders. Business headshots look good when the person is formally dressed and looks presentable, but at the same time, it need not be too formal also. You would want to connect with the people giving them a message that means business while at the same time is a friendly organisation.

A corporate headshot photography is part of business promotion depicts the personality of its executives who lead the company. Hence, it becomes imperative that a good correct photographer is chosen who can bring out the best in a person. For this, you can search online and shortlist some photographers. Do check portfolio and testimonials before calling them to ask about pricing.