Why Does Every Small Business Need to Hire a Commercial Photographer?

In the age of media, everything about your company must be out there, styled to attract maximum eyeballs. Visibility builds client base. This is especially true in the case of small companies that are yet to build a reputation.

Then, why do small businesses need a commercial photographer? Hiring a commercial photographer will give your company the opportunity to build a portfolio of images that will reflect your brand.

The need for visual impact:

The first thing a customer likes to see on a company’s website is pictures of their products and services. Having attractive pictures of the same will help to convert casual visitors into potential buyers.

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4 Tips to Get the Best PR Photographer for Your Business

Are you looking to get the best out of your company’s public relations endeavours? Well then, one of the most critical decisions you’ll have to take is of hiring the right PR photographer.

So, how do you make sure the professional you hire is the perfect candidate for the job? Read on to know 4 tips of choosing the best photographer for your company’s PR.

1. Consider the level of expertise

While your uncle George, for example, with a digital camera might just about get the job done, an experienced professional will ace it. Enquire how long the individual has been in this field.

Also, don’t just look for general experience in photography. Instead, look to hire a photographer who has worked in the specific domain that your company’s services fall under.

PR photography

2. Ask for a portfolio

PR photography entails the requirement of a wide variety of skill sets.

A portfolio is a great way to get an idea of the photographer’s quality and understand his/her strengths. Do you have a specific requirement for your company’s PR event? Go through their portfolio and analyse if they can fulfil your needs.

3. Take note of creativity & problem solving skills

Quick thinking and creativity are must-have traits for event photography.

During the face-to-face interview, you could throw at them some challenging situations and use their answers to gauge their creativity. For instance, ask them how they would deal with an outdoor shoot in the event of bad weather without necessarily postponing it. Ask for new and creative ways to highlight the strength of your services.

4. Conduct a mock shoot

If you have the time and resources for it, there is nothing quite like conducting a mock shoot to determine the perfect photographer for your company. This will give you a holistic picture of how efficient the professional is.

An exercise like this will also illustrate if the applicant is good with people – an often overlooked quality in photographers. It is vitally important for an event photographer to be comfortable interacting with people to get the best out of them.

So, be it an important event of your company or just a series of top shots to go on the website, having the ideal photographer for the job is very important.

Creating and maintaining a positive image of your company is going to be pivotal to its success. The shaping of a good impression requires a good story and a good story requires great pictures!


Corporate videos: for your company’s brand image and success

Why? You may think! Videos have high recall value because it conveys a message through a storyline or a narrative. Companies usually take the help of corporate video production companies to create high-quality videos, impactful videos that achieve client objectives.

There are various kinds of corporate videos a company can choose to communicate its message:

• Business Profile: It is the summary of a company, its vision, values, products and brand image. Companies use this medium to tell their audience their products/benefits, explain work culture, and talk about their future innovation. Usually around two to three minutes, the video needs to catch the attention of the audience and bring-out the best the company has to offer.

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How to choose a good corporate photography services for your company?

Good photographs tell a story, and you should be choosing someone who can tell your story well. A good way to start is to evaluate what the photographer has done previously. Have a look at their website, clients and profile, to get an idea of their work and explore how you want your album to be. A good idea is also to choose a company that has experience in the type of services desired.

A company should look for following qualities while choosing a corporate photography company:

• Must possess technical know-how about different cameras, lenses, photo chemical and digital processes

• Have good knowledge of visual compositions and angles.

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